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WHY NOW

PASSENGER VEHICLES

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Communication is a critical part of our everyday lives. Whether it’d be text, emails, calls or in person meetings. Communication is an essential part of our lives. 

 

When it comes to driving, we only have our horn. A device is that is naturally monotone, aggressive & loud. As driving & the communication needs have evolved, horns have stayed the same. Warning vehicles, cyclists & pedestrians has no distinction, & is done with this device.

Your horn doesn't do a good job at warning because of the lack of versatility in its sound, and the increase in distraction and aggression in driving. Consider:

  • Roughly 1.3 million people die each year on the road globally

  • Over 6,500 pedestrians in the U.S. were killed in 2019 due to vehicle related crashes, which is a 30-year high and an increase of over 50% compared to 2009.

  • Noise pollution is a growing problem, especially in larger cities and in countries like India and China

 

The same applies for back-up alarms that cause noise fatigue & noise pollution. Industrial & construction spaces are filled with noise & with constant alarms, workers get desensitized.

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INDUSTRIAL & CONSTRUCTION VEHICLES

Communication through horns is critical in warehouses and distribution centers. Unfortunately, standard horns only have one tone and volume – they become white noise. People hearing the horn can’t tell, for example, whether it’s signaling immediate danger – or if the vehicle is simply driving in reverse. This noise fatigue causes complacency and safety incidents that result in serious injuries or even deaths. In fact, studies show that more than 30,000 serious forklift accidents occur every year. Over 70% of these accidents can be prevented with smarter communication and more stringent training. 

 

Pairing LED lights with the vehicle’s horn gives both an audio and visual cue for warning and communicating – especially critical in blind spots. In addition, by adding capacity for varied tones, volumes, and sound, we can prevent noise fatigue, so people who hear the horn understand whether it’s communicating or signaling immediate danger.  Variation in LED lighting can create a 2-in-1 solution to enhance communication in industrial and construction workplaces.

Construction in Progress